Tuesday, February 22, 2005

Kingfisher - The Conservative Oasis

Yes, yes, yes Vish - of course I was going to include a post about Kingfisher. Of course I will include a neat, well-composed, politically-correct post, and why? B/c even though this beer is smooth, and even though this beer is tasty, and even though this beer is definitely the Budweiser of India - the real reason I will include the post is b/c I have to. I have to for all the same reasons a Bud is what it is in the States. Because it's just what you expect. Because it's the baseline. It's the 0 on the x-axis. Not too hot, not to cold, not too lumpy, not too big, not too small - custom-fit to the international definition of baseline beer. But that's all - there's no attitude. It's the beer that says "tuck in your shirt and take your hat off when you come inside". It's the beer you'd serve your guests when you don't want them to know you secretly drink moonshine or savor fine wines. Yeah, okay - you got me - it's good - but where's the spin? "Kingfisher - the beer of choice for conservative Indians everywhere."

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